You Will Learn
- Brand & branding definition
- Why branding is important?
- Challenges meet brand/product manager
- When to brand your products?
- Product branding stages
- Brand strategy development
- The 9 elements of branding strategy
- Creating Brand identity
- Product name strategy
- Brand logo & packaging
- Go to market strategy
- Value proposition canvas
- Brand launching plan
- Post launching & follow up
The program provides exclusive modules specifically related to pharmaceutical branding, including applied concepts in marketing research, marketing planning, and pharmaceutical advertising even online &offline by moving through drug branding strategy launching phases. The program has two distinguished advantages; firstly customization – it is fully customized and adapted to the pharmaceutical industry and secondly, it focuses is on the applied part which enhances the skills of marketers and provides real cases applied in the marketplace by using value proposition canvas.
Pharmaceutical BrandingSome lectures will remain locked until you watch the previous ones.
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