You Will Learn
- Brand & branding definition
- Why branding is important?
- Challenges meet brand/product manager
- When to brand your products?
- Product branding stages
- Brand strategy development
- The 9 elements of branding strategy
- Creating Brand identity
- Product name strategy
- Brand logo & packaging
- Go to market strategy
- Value proposition canvas
- Brand launching plan
- Post launching & follow up
Description
The program provides exclusive modules specifically related to pharmaceutical branding, including applied concepts in marketing research, marketing planning, and pharmaceutical advertising even online &offline by moving through drug branding strategy launching phases. The program has two distinguished advantages; firstly customization – it is fully customized and adapted to the pharmaceutical industry and secondly, it focuses is on the applied part which enhances the skills of marketers and provides real cases applied in the marketplace by using value proposition canvas.
Accreditations
Upon completion of the “Pharmaceutical Branding" course and successfully passing the exam, you will get a certificate approved by the Arab Pharmacists Federation.
Pharmaceutical Branding
Some lectures will remain locked until you watch the previous ones.05:58
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