Pharmaceutical Branding

Dr. Assma Haddad

Master of Business Administration

0 Instructor Rating 18 lectures 1 Courses 1 Views
USD 47USD 38
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Join our "Learn More & Save a life" initiative by buying this course & 50% from what you pay will go to buy Personal protective equipment for the medical staff

This course includes :

03:11:19 Hours on-demand video 1 Year access Certificate of Completion In Arabic & English Created at: 2021-06-29 13:55:50 Updated at: 2021-09-19 22:58:44
USD 47USD 38

This course includes :

03:11:19 Hours on-demand video 1 Year access Certificate of Completion In Arabic & English Created at: 2021-06-29 13:55:50 Updated at: 2021-09-19 22:58:44

You Will Learn

  • Brand & branding definition
  • Why branding is important?
  • Challenges meet brand/product manager
  • When to brand your products?
  • Product branding stages
  • Brand strategy development
  • The 9 elements of branding strategy
  • Creating Brand identity
  • Product name strategy
  • Brand logo & packaging
  • Go to market strategy
  • Value proposition canvas
  • Brand launching plan
  • Post launching & follow up

Description


The program provides exclusive modules specifically related to pharmaceutical branding, including applied concepts in marketing research, marketing planning, and pharmaceutical advertising even online &offline by moving through drug branding strategy launching phases. The program has two distinguished advantages; firstly customization – it is fully customized and adapted to the pharmaceutical industry and secondly, it focuses is on the applied part which enhances the skills of marketers and provides real cases applied in the marketplace by using value proposition canvas.

Accreditations


Pharmaceutical Branding

Some lectures will remain locked until you watch the previous ones.
Lec 1 What is The Brand?
Lec 2 Why Branding is Important?
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12:15

Lec 3 Challenges
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07:03

Lec 4 When To Brand Your Product?
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12:58

Lec 5 How To Create Your Product Branding?
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11:19

Lec 6 Define Your Objectives
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08:19

Lec 7 Branding Process
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11:45

Lec 8 How To Define Your Brand?
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11:00

Lec 9 How To Create Product Branding?
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13:35

Lec 10 How To Create Product Branding Part 2
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11:21

Lec 11 How To Create Product Branding Part 3
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09:02

Lec 12 Brand Identity
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17:30

Lec 13 Brand Packaging
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06:34

Lec 14 Brand Marketing
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10:52

Lec 15 Brand Marketing Part 2
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08:57

Lec 16 Brand Marketing Part 3
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07:54

Lec 17 Brand Marketing Part 4
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11:06

Lec 18 Launching Phase
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13:51

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