Principles of Pharmaceutical Marketing

Dr. Saber Helal

Pharmaceutical Business Unit Manager

4.5 Instructor Rating 35 lectures 1 Courses 37843 Views
USD 25USD 20
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Join our "Learn More & Save a life" initiative by buying this course & 50% from what you pay will go to buy Personal protective equipment for the medical staff

This course includes :

35 lectures 06:5:45 On-demand videos 2 Downloadable resources 1 Month Access Certificate of Completion In Arabic & English Updated at: 2021-12-07 20:52:09
USD 25USD 20

This course includes :

35 lectures 06:5:45 On-demand videos 2 Downloadable resources 1 Month Access Certificate of Completion In Arabic & English Updated at: 2021-12-07 20:52:09

You Will Learn

  • Design marketing plan for medical products.
  • Use IMS data effectively.
  • Differentiate between sales and marketing.
  • Understand the job description for the product manager.
  • Differentiate between sales and marketing.
  • Understand the mistakes in marketing.

Description


- Pharmaceutical marketing is totally different from other industries' marketing 
- This course is customized for marketing basics, elements and tools that fit the pharmaceutical industry
- After this course, you are able to design a fully integrated marketing plan.

 

Accreditations


Upon completion of the “Principles of Pharmaceutical Marketing" course and successfully passing the exam, you will get a certificate approved by the Arab Pharmacists Federation.


Principles of Pharmaceutical Marketing

Some lectures will remain locked until you watch the previous ones.
Lec 1 - Course Content
Lec 2 - What is marketing
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10:09

Lec 3 - Purpose
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23:05

Lec 4 - Marketers and Demand
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10:47

Lec 5 - The marketing Orientation
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15:37

Lec 6 - What is marketed
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07:01

Lec 7 - Core Marketing Concept
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16:34

Lec 8 - Core Marketing Concept
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12:02

Lec 9 - What's wrong with marketing
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28:34

Lec 10 - Role of marketing
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15:13

Lec 11 - Terminology
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09:09

Lec 12 - Marketing Plan
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04:34

Lec 13 - Executive Summary
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03:19

Lec 14 - Situational Analysis
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12:47

Lec 15 - Product Analysis
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11:11

Lec 16 - IMS Data
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11:44

Lec 17 - IMS sheet Example
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10:53

Lec 18 - SWOT Analysis
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10:02

Lec 19 - Objectives
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07:47

Lec 20 - Strategy
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06:29

Lec 21 - Hierarchy of Strategy
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08:14

Lec 22 - Strategy Example
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04:35

Lec 23 - Growth Strategies
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16:27

Lec 24 - Value Disciplines
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11:35

Lec 25 - STP
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12:59

Lec 26 - Pharmaceutical Segmentation
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09:49

Lec 27 - Targeting
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04:56

Lec 28 - Targeting Strategy
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09:09

Lec 29 - Marketing Mix
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04:36

Lec 30 - Product Type
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10:43

Lec 31 - Place
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03:03

Lec 32 - Promotion
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17:24

Lec 33 - Price
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11:19

Lec 34 - Tactics
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06:27

Lec 35 - Job Description
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02:53

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Students Feedback

4.5

Course Rating
3.3%
1.6%
95.1%
Reviews

04-04-2020

Content is very interesting

03-04-2020

ممتاز

03-04-2020

Excellent

04-04-2020

04-04-2020

Excellent course

06-04-2020

ممتاز جدا جدا

08-04-2020

رائع

09-04-2020

18-04-2020

This course is very useful and informative. I enjoyed it alot thank you.

15-05-2020

ما شاء الله ممتاز دكتور صابر وبالتوفيق دائما

01-06-2020

It's an excellent course enrich with very good information

15-01-2021

15-05-2021

If you have a background in marketing , this course is below average! many details are missed in this course and no solid example for a complete marketing plan,